How ACG Builders added £700k in seven months.
Content and Meta ads for a Sussex building company that was brilliant at the work and hard to find online.
One of the ads that ran. Tap for sound.
Brilliant work, mostly found by word of mouth.
ACG started out as ACG Groundworks, laying driveways and groundworks across Worthing and Littlehampton. The quality was never the question. What they needed was a steady way for the right homeowners to find them.
People wanted advice, not a sales pitch.
Before writing a single ad we went through 300 of their customer conversations. Most people didn't know which surface they wanted and were asking to be advised. Budget came up early, always politely.
“I think I'm after resin, but will take advice”
A real enquiry to ACG
“budget is the main thing!”
A real enquiry to ACG
“We currently have loose stones/pebbles and want to get away from that completely”
A real enquiry to ACG
Filmed the jobs and let Sam do the talking.
We shoot on ACG's live jobs, before, during and after, with Sam explaining the options in plain English. Those videos run as Meta ads to homeowners nearby, and every enquiry lands in their CRM with a text going out straight away.
£700k of extra work in seven months.
And it wasn't only driveways. Garage conversions, loft conversions and an extension started coming in too, because people trusted the team they'd been watching.
In their words
"HandingthewholemarketingsideovertoHuntVisualshasmadeitsomucheasier.Wejustturnup,everything'sdoneforus,andallwehavetodoiscalltheleadsthatcomethrough."
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